About Us

Our Story

Wipro Consumer Care and Lighting are among the fastest-growing FMCG businesses in its operating geographies of Asia, the Middle East, and Africa, with revenues of over Rs.7700 Crore. Its businesses include Personal wash products, Skincare products, Male grooming products, Toiletries, Wellness products, Household products, Electrical wiring devices, Domestic and Commercial Lighting, Switches and Switchgears, Modular office furniture. It has a strong brand presence with a significant market share across India, South-East Asia, East Asia, Africa, and the Middle East.

Over the years, the acquisitions of Unza, Yardley, LD Waxsons, and Ma Er have given Wipro Consumer Care a global footprint. Its portfolio includes a range of anti-germ, anti-bacterial, and anti-virus products in sanitizers, handwash, soaps, liquid detergents, and surface and floor cleaners. These products are available in India, Asia, and Africa markets. Wipro Consumer Care's key brands include Santoor (a toilet soap brand with extensions in personal care), Chandrika (an ayurvedic toilet soap brand), Maxkleen (a germ kill surface and floor cleaner brand), Giffy (a dishwasher and vegetable wash brand), Enchanteur (a female toiletry brand), Safi (a Halal toiletry brand), Aiken (an anti-bacterial brand), Romano (a male toiletry brand), Bio Essence (a Skincare brand), Yardley (a luxury toiletry brand), Carrie (a Kids and baby toiletry brand), Pahnli (a household care brand) and Garnet (a LED lighting brand). Wipro Consumer Care and Lighting acquired North-West in 2006 and became an early pioneer in the modular switch industry of India.

In May 2019, Wipro Consumer Care & Lighting announced the acquisition of Splash Corporation in the Philippines, expanding its presence in South-East Asia. Critical brands of Splash are Hygienix, SkinWhite, MaxiPeel, and Vitress. In December 2019, Wipro Consumer Care acquired Canway Group, a South African personal care Company. Canway's popular brands include Oh So Heavenly, Iwori and IQ.

The Beginning

Ever since 1945, Wipro has had a long-standing legacy of enhancing the lives of its consumers through its finest quality products and services. With a vision to facilitate the company's vertical and lateral growth, Wipro acquired North-West in 2006 and became an early pioneer in the modular switch industry of India.

Approach

The ideology that we follow at Wipro North-West aims at creating value-added innovations for our customers. After extensive research, our products are designed to meet all our customer requirements and aid them beyond their daily life necessities. Our state-of-the-art manufacturing facilities in Haridwar and Baddi enable us to develop the best quality and innovative range of Switches and Electrical Solutions.

Accomplishments

Leading the modular switch industry for 30 years, Wipro North-West today delivers the most innovative, safe, and reliable switches along with safety devices. Thanks to millions of our customers spread across Households, Offices, Multi-Star Hotels, Educational Institutions, Realty Firms, Hospitals, and Government Institutions, Wipro North-West is one of the Most Trusted Brands in India.

History

Since 1945, Wipro Enterprises has been committed to crafting high-quality products. The 2006 acquisition of NorthWest established our leadership in Electrical Wiring Devices. Experience Wipro North-West's extraordinary evolution from humble origins to a renowned brand symbolizing unwavering commitment to quality, dependability, and integrity.

2006

Wipro North-West's Emergence

Our initial foray into the modular switch industry began.